SIZZLE

DIGITAL PROMOTION PLAN

Make a list of potential PR and marketing opportunities for your show:

• We would potentially like to do swaps and feed drops with other shows such as “But, What’s Next? With Michelle Reed” and “Wild ‘Til 9,” which both touch on topics that we discuss in our show.

• We would want publications such as The Guardian, Indie Wire, and Cosmopolitan to do reviews on our show or potentially put it on a list such as this publication:

• https://www.cosmopolitan.com/entertainment/music/g38668747/best-podcast-2022/

• We would also like to be on shows such as “Servant of Pod with Nick Quah,” where we could receive coverage. Since it is a show that focuses explicitly on podcasts, it is already well known.

• We would like to receive an interview with Vogue Magazine where we can introduce our show to the public and potentially garner some listeners before launching it. Vogue publishes lists of the best podcasts reasonably frequently, and their readers’ demographics are similar to those who want to listen to our podcast. Therefore, by doing this interview, we could receive earned media which ultimately benefits us because it brings in more listeners. 

• We would also like to create a pop-up event in places such as college campuses, gyms, and even bars/restaurants where we target our target audience directly and promote our podcast in an inbound marketing way where our audience is having fun and connects that with our podcast.

SOCIAL MEDIA:

• We could promote our podcast with different social media channels. However, we would primarily focus on two channels: Instagram and TikTok, since it targets our specific audience.

• Our early adopters for the show would be 20-somethings, so we aim most of our promotional posts and ads on TikTok and Instagram since they are the social media channels this target audience mainly uses.

• We would create social media flyers that we would be posting on channels such as Instagram, and in the beginning, we would even pay for paid advertisements such as Instagram stories

• We would like to collaborate with current TikTok star Alix Earle (5 million followers), who is known for just showing her life and posting how she navigates through life. She is 22 years old and is graduating from college now, so she fits in perfectly with our target audience and our central theme of being “Lost.” We would like to send her a PR package with a hoodie from our merchandise for the show, and she could create a TikTok video wearing this hoodie and promoting our show. Her ROI for brands is one of the highest at the moment for influencer marketing, and having her promote our podcast would guarantee us a significant amount of listeners to at least check out our podcast.

• We would also create picture collages in TikTok with phrases about topics our show discusses to promote our show. Additionally, we would gather audio from different episodes and create short clips to grab our audience's attention and entice them to listen to the full episode.

• Christine Ragasa (PR Expert) said that she has noticed that when the host has no personal connection to the topic, it is really hard for PR. However, all of our hosts have a personal relationship with the issues discussed in our podcast, making our audience want to listen because they know we are authentic and transparent.

DECK